I’m Peter Yobo I am originally from Ghana, and I moved to the US about ten years ago. I develop and create millennial leaders. I used to work for a company called Pricewaterhouse Coopers as an innovation consultant. After a couple years at the firm, I became the millennial voice of the company. When we would have big initiatives, I would be the guy that they would pull into the meetings to speak on behalf of the millennial voice.
I’ve always had it on my heart to impact the millennial generation in some shape or form, and I realized in order to do that I had to start with the influential leaders. If I can get the leaders to make better decisions, to lead more effectively, and to be more productive, I can, in turn, impact the rest of the millennial generation. I want to support the millennials through their leaders. Crazy enough, products can lead millennials. Even the branding of a product can be an influential leader to millennials.
When a company decides to put out their slogan, it has an influence on the user, given how much they use the app (product, service, etc.). Think about a company like Tinder, the app itself has a brand and that brand is leading millennials to make certain life choices. SnapChat is that same thing. Think about that! How crazy is it that the leader here is actually an app?
When you think back to the baby boomers, their parents were the ones who were working in the factories. If you had a job, you were happy. You kept a 9-5 factory job: punched in worked your hours and clocked out. They told their children, “go to school, get a degree, get a good job, and stay at that job.”
Right now what we know of how we buy products and how we market it, how people work, that was all created by the baby boomers generation because of one thing: sheer size.
Things are changing, now. My goal as an individual is to build better leaders. I believe we need to get to a place where we’re pursuing greatness, and what it really means to do all things through Christ. We’re gonna change the way we buy. We’re gonna change the way we shop, the way things are marketed to us, and the way we watch TV. We’re gonna change everything.
L: What did you want to be when you grew up?
P: I think about it and a lot of the goals and revolved around what I was told was an important career: doctor, pilot, those kinds of things. When I was 14 or 15, I don’t know if I knew exactly what I wanted to be, but I knew that I gonna be inspiring president, world leaders, business owners, and heads of state. I knew I was gonna be the one that they had to call before they made any big decisions.
L: What advice to would you give to your teenage self?
P: Start now. Start now. There’s so much more that I could have been doing. I knew what I wanted to do, and I could have been learning about it, studying, and researching it sooner.. But, ya know, all those experiences I’ve had have made me a better negotiator. There are so many benefits that have come out of my experiences, but I would say to my younger self: start now….and trust the process! I think that would have been a key one as well.
L: What inspires you?
P: Seeing people get “aha” moments fires me up. If I talk to a leader and they get it and it hits home, that is it!
L: How would you utilize $1,000,000?
P: I would look for opportunities to become an owner. One thing I know I would do, and I don’t know if it is the smartest decision yet, but I would buy my first home. I come from a land where we build our homes. The community comes together to build the home, or you work until you make enough money to build your own home. I believe you need to always know where your nest is.
L: How has your spiritual life affected your life’s work?
P: Everything that I want to do with my life is all from the Lord. On a daily basis, I try and filter all my decisions through scripture. I start my day with scripture, I end my day wth scripture, and I pray throughout the day. I realize this is not the end. I am here to fulfill a purpose and to make sure that I have that mindset daily. There’s always something bigger. If my company has the option between an opportunity to make a million dollars or leave one potential millennial leader behind, I would take the later. I view my vision through the word and through Christ.
L: What’s the one that you want to be remembered for?
P: The guy who lived life without fear. I know that this isn’t my home. I lived with power. I believe I come from a royal bloodline. Christ died on a Cross for my sins puts me in a place of power and authority because I have an understanding of that. I don’t need to cling on to anything here or anyone person here. If you cling onto a job or a person then you’re in a place where you don’t have much power. I want to be remembered for someone who attempted to live that way in power and authority, without fear.